Questions, answered plainly

Siwa is your AI coach. You set it up by inviting the people who know you best. It talks with each of them, shows you one clear, honest picture of yourself, and coaches you from there.

ExAutomatica, the venture factory of Applied AI Inc., a Delaware corporation.

About 15–20 minutes for each person you invite, and about two minutes from you to name them. Your picture starts once 3 have finished and is updated each time another one finishes. Telling Siwa your own side in depth is optional: about ten minutes, any time.

Yours. You and the people you invite each talk in the language you prefer, by voice or text.

No. You use WhatsApp or the web. The people you invite need only WhatsApp: they tap your invitation and reply.

Nothing. Siwa is free while it is in beta.

Company accounts are coming. Today each 360 is a personal account. Talk to us if you want it for a team.

Choose Start your 360. It opens WhatsApp: send the first message, give your name, and Siwa takes it from there. You can also sign up on the web. Free while Siwa is in beta.

It all happens with one Siwa number. Each message says which conversation it belongs to, and you can say "switch" at any time to move between them.

A personal invitation from you on WhatsApp with a link. They tap it, WhatsApp opens with their reply already written, Siwa asks their name, and a private conversation starts in the language they prefer, by voice or text. The interviewer first gets to know who they are and adapts to how they talk. They can stop and continue later. When they finish they can leave you one short note under their own name, and Siwa may offer them a 360 of their own.

There's no report until at least 3 rater interviews are complete. You can invite more people at any time, and the report is updated as they finish.

People who know you well and will be straight about it: a partner, a close friend, a sibling, a co-founder, people you work with. A mix of home and work gives the fullest picture.

Siwa is run by ExAutomatica. It messages you from +1 512 872 4744. The invitation itself comes from the person who asked, from their own WhatsApp; Siwa never messages anyone before they message it.

Yes. They can stop and continue later, and they can withdraw until their conversation is finished; then they no longer count toward the review and nothing they said is used. Once a person has finished, what they contributed stays part of your picture.

It may remind them about this review, and now and then tell them what is new with Siwa, on WhatsApp or by email. They can stop that at any time: from their profile, from the link in any email, or by replying "no reminders". Their number is used for Siwa only, and never sold or shared.

You see your report. While feedback is being collected, you see who has finished - never individual responses. The people you invite are never told what you said about yourself.

No. You get a picture built from patterns across everything your raters shared; nothing is attributed to anyone or quoted. The one exception is theirs to make: a person who finishes may choose to send you one short note under their own name.

You get to answer. Themes come to you before your plan is built: you add context, correct them or push back, and your side is kept next to theirs.

Siwa tells you on WhatsApp. Your picture starts once 3 people have finished and is rewritten each time another one does; you get a message when something in it has changed.

From patterns across what the people you invited said. A theme reaches you only when more than one person raises it, and a hard one only after several have. Your picture is updated each time another person finishes. It is themes, not quotes: no words, no names.

It has talked to your people and read your report. It gives you a plan on one page with goals you approve, follows up lightly, pushes back with the strongest case against your plan, keeps a say-do ledger, scores its own calls, tells you how it is coaching you, and proposes the next goal when you reach one.

No. It's coaching, not therapy - a personal development process you choose to do, not an HR, performance or board process.

Sharing it is optional. If you do, the coach takes it into account as context for coaching, never as medical care.

The number of a person who was invited: cleared 30 days after their conversation is done. The summary of their conversation stays with the review and goes when the review is deleted. A review closes on its own after 45 days without coaching, and is deleted 90 days after it closed. Your account and your coaching conversations stay until you delete your account, which you can do from the profile page. It is permanent. Your interview and the conversations about you go with the review.

AI systems process your conversations to run Siwa; running it does not involve people reading them. The engineers who run our systems can reach them when needed to operate, support or fix Siwa. For the detail, see our privacy policy.

We don't hold SOC 2, ISO 27001 or HIPAA certification. The anonymity is a product rule, not cryptography.

Yes, from the profile page. It is permanent. Your interview and the conversations about you go with the review; your account and your coaching conversations go with the account.

Which pages are opened, which buttons and links are tapped and whether the film is played, with the country, device and browser type a visit comes from. A random identifier that lives in memory for one visit. No cookie is set for this, so there is no cookie banner.