# Siwa > Siwa is an AI coach. It talks to at least 3 people who know you, in any language, shows you one honest picture of yourself, and coaches you from there. Free beta. A personal 360 conducted by an AI interviewer instead of forms, followed by an AI coach that starts with the report. The person chooses at least 3 people, who are interviewed privately on WhatsApp, in the language they prefer; the person's own side is optional; rater feedback is never attributed or quoted, and no report is written until at least 3 rater interviews are complete. **Status: free beta - not yet running live customer traffic.** ## Pages - [Siwa by ExAutomatica - your AI coach, set up by the people who know you](https://asksiwa.com/): Siwa is an AI coach. It talks to at least 3 people who know you, in any language, shows you one honest picture of yourself, and coaches you from there. Free beta. - [You were invited - Siwa by ExAutomatica](https://asksiwa.com/#invited): You were invited to give feedback through Siwa. What happens, how your privacy is protected, and how to check that the invitation is legitimate. - [How privacy works - Siwa by ExAutomatica](https://asksiwa.com/privacy): The rules Siwa enforces: no attribution, no quotes, no picture before 3 people have finished, a private conversation for each person invited. - [Terms](https://asksiwa.com/terms) - [Privacy policy](https://asksiwa.com/privacy-policy) - [About Siwa - who makes it and why](https://asksiwa.com/about): What Siwa is, who makes it (ExAutomatica · Applied AI Inc., Delaware), the three experts behind it, its beta status, and how to reach us. - [Siwa FAQ - every question, answered plainly](https://asksiwa.com/faq): What people ask about Siwa: how long it takes, who sees what, the languages, the people you invite, what the coach does, privacy, and deletion. - [Siwa compared - with a traditional 360 and a chatbot](https://asksiwa.com/compare): A table of facts: Siwa next to a traditional 360 (consultant-run, survey form) and a general AI chatbot. Who asks, how long, who sees what, price. - [Full text](https://asksiwa.com/llms-full.txt): every page above as one plain-text document. ## Facts - Product: Siwa (full name: Siwa by ExAutomatica). URL: https://asksiwa.com - Maker: ExAutomatica (Applied AI Inc., a Delaware corporation, United States) - Founded: ExAutomatica was founded in 2025 by Karim Elsahy; Siwa opened as a free beta in October 2026. - Status: Free beta. Personal accounts; company accounts are next. - Price: Free while in beta. Paid plans come later. - Languages: Any language, by voice note or text, for the member and for each person they invite. - Channel: WhatsApp or the web. - Timing: About two minutes from you to start; about 15–20 minutes for each person you invite; at least 3 people; your picture starts once 3 have finished and grows with each one after. Your own side in depth is optional, about ten minutes. - Experts (each with their own organization): Bill Tobin · Executive coach · Founder, LearningEdge Leadership · Kauffman Fellows · Rui Da Silva · Health coach · Founder, Balanced Rebel · MIT Sloan · Malak Kamel · Emotional-health specialist · Founder, Up Therapy - Contact: hello@asksiwa.com · WhatsApp from +1 512 872 4744 - None of this is medical care. By ExAutomatica: https://www.exautomatica.com